I believe compassion is the most important life skill to cultivate, and connection is a basic human need.
Compassion helps us connect deeply, understanding what people have endured, and how it shapes them. It directs my marketing philosophy; I want to connect with my audience and my team members to create something meaningful.
In my last role as Retention Marketing Manager, I spent nearly three years reviving their struggling retention marketing program by migrating to Klaviyo, standardizing data, segmenting audiences, and testing to uncover what truly drives behavior.
These efforts fostered deep relationships with my team and vendors, enabling collaborative customizations and richer insights. I’d love to bring this empathetic, connection-first approach to your company, connecting with your audience through personalized CRM experiences.
- I holistically interconnect emails, SMS, social media, blog posts, popups, push notifications, and direct mail. I develop strategies, tests, and assets to grow revenue up to 91% YOY and increase deliverability up to 12% within weeks.
- I distill data into action items to repeat success and adapt programs for success. I recognize potential growth areas and create realistic paths to reach them.
- I thrive under pressure. I manage concurrent projects with aggressive deadlines. I am naturally driven to eliminate system inefficiencies with practical solutions.
- I’ve been there. As a self-driven startup veteran, I have contributed in every role from HR to account management. I build authentic working relationships with clients and team members at all levels.
I’m most passionate about:
- Genuine human connections
- Small businesses & startups
- Corporate social and environmental responsibility
- Sustainability & climate change
- Health & wellness
- Reimagining gender and sexuality
- Fashion & personal expression
I’m excited for the opportunity to bring my passion and expertise to help your business. Please don’t hesitate to reach out to me if you have any questions about my skills and experience.
Case Studies
I distill data into action to repeat wins and adapt programs for success. I recognize potential growth areas and create realistic paths to reach them.
How to Revive a Struggling Retention Marketing
By migrating software, aggregating data, and developing testing, I increase revenue and engagement where it was needed most.
See a Block as a Blessing
When my client was blocked from advertising on Facebook, we invented a method for increasing their audience rate organically by 20%.
Become One With Your Audience
Guerilla marketing and authentic content directly connected subject matter experts to potential decision makers better than traditional marketing channels.
Retention Marketing Expertise
- Marketing strategy
- Website design
- Graphic design
- Email marketing
- Social media marketing
- Copywriting
- Hosting