May 2023 – Alison Kawa

If you need to do something often, automate it! Image by https://unsplash.com/@manasvita.

Case Study: Set & Forget Email Subscriber Preferences

With our manual process, we lost potential sales and risked customer complaints. Here's how I saved time and boosted revenue.

It's easy to make sure everyone gets what they want with conditional statements. Photo by https://unsplash.com/@ninjason

Case Study: Make It Personal to Build Loyalty

Alison Kawa
May 5, 2023
Marketing

By using conditional statements, I was able to reduce the number of daily email versions we created from three down to one.

Playing around with the nitty gritty of Direct Mail Marketing can be fun and profitable. Image by https://unsplash.com/@joshcala

Direct Mail’s Dirty Secret Weapon: Digital Marketing

Alison Kawa
May 1, 2023
Marketing

The high cost of mailing printed materials quickly eats up margins. For many marketers, a healthy Direct Mail Marketing program isn't one that sees huge returns. It's about getting customers back into the funnel of cheaper digital marketing channels.

Monthly Archives: May 2023

Case Study: Set & Forget Email Subscriber Preferences

Case Study: Make It Personal to Build Loyalty

Direct Mail’s Dirty Secret Weapon: Digital Marketing

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