The Challenge: Facebook Ads Were Not an Option.
Because my client’s dating app offered polyamory as a relationship preference, Facebook’s community guidelines prevented us from advertising on their platform.
The Solution: We Invented Organic Growth Methods.
To bring fresh faces into the community, we visited live events with a professional portrait photographer and offered to take free photos of groups and individuals for their profiles. Attendees gave their email address to receive a link to the Facebook album of profile photos watermarked with the company logo.
The Results: We Expanded the Facebook Community 20% each month.
Not only did we acquire 100-150 signups for our email address at each live event, Facebook users tagged themselves and their friends, increasing the audience organically by 20% each month.
Bonus: We Made a Meaningful First Contact
In addition to receiving a free profile photo, we also had brand ambassadors from our Community Builder program with the photographer sharing “connection cards” to create a positive first experience with the brand.
