Every new technological breakthrough and process improvement causes a chain reaction. The move to the cloud has created a cycle that is constantly changing the way the world does business.
I really enjoy the unique project management challenge of working with startups to create something completely new from scratch on a budget with a strict deadline and a lot of unknown factors. Here's how I collaborated with a CEO with a fixed deadline to design, budget, and create a product prototype in only three weeks.
Figure out what matters most to your customers and meet them halfway. People are willing to make a genuine connection with a brand if they believe it will be reciprocated.
When my client was blocked from advertising on Facebook, we invented a method for increasing their audience rate organically by 20%.
Guerilla marketing and authentic content provided more focused messaging and direct access to potential decision makers than traditional marketing channels.
