We live in a world where some web push notification services are offered on an audience size basis. But the cost is so low, do you really need to clean up your database? If you factor in the labor cost of setup, maintenance, testing, and segmentation, the answer may be YES.
Every new technological breakthrough and process improvement causes a chain reaction. The move to the cloud has created a cycle that is constantly changing the way the world does business.
I really enjoy the unique project management challenge of working with startups to create something completely new from scratch on a budget with a strict deadline and a lot of unknown factors. Here's how I collaborated with a CEO with a fixed deadline to design, budget, and create a product prototype in only three weeks.
Figure out what matters most to your customers and meet them halfway. People are willing to make a genuine connection with a brand if they believe it will be reciprocated.
When my client was blocked from advertising on Facebook, we invented a method for increasing their audience rate organically by 20%.
