The Challenge: Different Loyalty Tiers Need Different Email Headers
We wanted to entice people to join our Loyalty program, or if they were already members, remind them of their tier name and how many points they’d earned. We did this by manually creating a version of each email every day for non-Loyalty, Tier I, and Tier II.
When we needed to edit an email, we had to change all three versions. There was also a risk the wrong version would be sent to an audience.
The Solution: Implement Conditional, Personalized Content
I wrote a conditional statement that looked for which Loyalty tier a subscriber was in (or wasn’t) and displayed content accordingly.
The Result: Saved Time & Eliminated Mistakes
I reduced the number of versions of an email from three down to one, saving time on daily campaign creation and execution. I also completely eliminated the possibility of sending the wrong version to an audience.
Thank goodness for If-Then!
