By using conditional statements, I was able to reduce the number of daily email versions we created from three down to one.
The high cost of mailing printed materials quickly eats up margins. For many marketers, a healthy Direct Mail Marketing program isn't one that sees huge returns. It's about getting customers back into the funnel of cheaper digital marketing channels.
Where does loyalty lie? For margin's sake, it would be great if loyalty points alone were enough to inspire a purchase. But multiplied points (i.e. future discounts) are becoming more essential for marketers.
We live in a world where some web push notification services are offered on an audience size basis. But the cost is so low, do you really need to clean up your database? If you factor in the labor cost of setup, maintenance, testing, and segmentation, the answer may be YES.
Figure out what matters most to your customers and meet them halfway. People are willing to make a genuine connection with a brand if they believe it will be reciprocated.
