Social Media Posts
I create imagery and write copy optimized for each social media channel and device size.
Facebook:
Nominate a #FrontlineWorker going above and beyond the call of duty for the chance to win a free tea care package. https://www.theteasmith.com/nominate-a-frontline-worker/
Twitter:
Nominate a #FrontlineWorker going above and beyond the line of duty for a free tea care package. [shortened link]
Instagram:
Nominate a #FrontlineWorker going above and beyond the line of duty for a free tea care package. Link in bio.
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#covidkindness #staysafe #bepositive
Facebook:
Make #icedtea instantly and avoid the dreaded Tongue Burn with these #lifehacks. https://blog.theteasmith.com/tips-for-saving-time-with-tea/
Twitter:
Make #icedtea instantly and avoid the dreaded Tongue Burn with these #lifehacks. [shortened link]
Instagram:
Make #icedtea instantly and avoid the dreaded Tongue Burn with these #lifehacks. Link in bio.
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#DrinkWithSmith #tea #teatime #tealover #icetea #teaaddict #healthylifestyle
Facebook: Savor the tastes of #summer with fruity #icedtea and yummy blended drinks. Visit every week for cool new flavors!
Twitter: Savor the tastes of #summer with fruity #icedtea and yummy blended drinks. Visit every week for cool new flavors!
Instagram: Savor the tastes of #summer with fruity #icedtea and yummy blended drinks. Visit every week for cool new flavors!
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#DrinkWithSmith #tea #teatime #tealover #icetea #teaaddict #foodporn #bubbletea
Blog Posts
I’ve written articles on everything from tea to small business marketing. It’s my passion to improve search engine rankings, provide useful knowledge, and spread warm fuzzies.
Tea Started Brewing Women’s Right to Vote
We are forever indebted to those tireless and steadfast activists for bringing us a step closer to equal rights. And of course, we’d like to thank our favorite beverage for its role in the suffragette movement.
Create Your Marketing Plan in 6 Simple Steps
It’s time to start strategizing for the next 12 months. While this may sound daunting, it’s just a matter of following a series of steps. Here’s how I do it for my small business clients.
Survive the Apocalypse as a Small Business
In the past few weeks, every one of my clients has drastically changed the way they operate, whether they run a storefront, doctor’s office, or wholesale business. Here are some effective ways to make the most of challenging times.
Graphic Design
I’m a whiz with Adobe’s entire creative suite, including Photoshop and Illustrator.
Click previews above for full images.
Case Studies
I distill data into action to repeat wins and adapt programs for success. I recognize potential growth areas and create realistic paths to reach them.
See a Block as a Blessing
When my client was blocked from advertising on Facebook, we invented a method for increasing their audience rate organically by 20%.
Become One With Your Audience
Guerilla marketing and authentic content directly connected subject matter experts to potential decision makers better than traditional marketing channels.
Email Marketing
I interconnect emails, social media, and blog posts for average email open rates of 17-23% and click rates of 7-9%.
Women’s History Wins
Open Rate: 30.9%
Click Rate: 8.8%
Subject Line: Take 15% off herbals and learn how tea started the Suffragette Movement.
Pre-header: March is Women’s History and National Caffeine Awareness Month.
Honor Everyday Heroes
Open Rate: 28.2%
Click Rate: 5.7%
Subject Line: Limited 1st Flush Darjeeling Is In! Thanks from the Rohini & Gopaldhara Estates.
Pre-header: VIDEOS: Effects of COVID on India’s tea workers. KMTV interviews Chief Leaf.
Taste Sweet Success
Open Rate: 25.1%
Click Rate: 10.1%
Subject Line: RSVP for Virtual Tea & Chocolates Pairing Event.
Pre-header: Spend Valentine’s Day with Us.