What's more useless than a thousand old bras? Web notification signups who will never make a purchase. Photo by https://unsplash.com/@pabloheimplatz
Are You Hoarding Web Push Notification Signups?
We live in a world where some web push notification services are offered on an audience size basis. But the cost is so low, do you really need to clean up your database? If you factor in the labor cost of setup, maintenance, testing, and segmentation, the answer may be YES.