I want to apply my meticulous attention to detail, training-based intuition, and passion for effective communication to your mission.

  • I holistically interconnect emails, SMS, social media, blog posts, popups, push notifications, and direct mail. I develop strategies, tests, and assets to grow revenue up to 91% YOY and increase deliverability up to 12% within weeks.
  • I distill data into action items to repeat success and adapt programs for success. I recognize potential growth areas and create realistic paths to reach them.
  • I thrive under pressure. I manage concurrent projects with aggressive deadlines. I am naturally driven to eliminate system inefficiencies with practical solutions.
  • I’ve been there. As a self-driven startup veteran, I have contributed in every role from HR to account management. I build authentic working relationships with clients and team members at all levels.

I’m most passionate about:

  • Genuine human connections
  • Small businesses & startups
  • Corporate social and environmental responsibility
  • Sustainability & climate change
  • Reimagining gender and sexuality
  • Fashion 
  • Cats

I’m excited for the opportunity to bring my passion and expertise to help your business. Please don’t hesitate to reach out to me if you have any questions about my skills and experience.

In This Portfolio:

Social Media Posts

I create imagery and write copy optimized for each social media channel and device size.

Help Us Thank Frontline Workers

Facebook:
Nominate a #FrontlineWorker going above and beyond the call of duty for the chance to win a free tea care package. https://www.theteasmith.com/nominate-a-frontline-worker/

Twitter:
Nominate a #FrontlineWorker going above and beyond the line of duty for a free tea care package. [shortened link]

Instagram:
Nominate a #FrontlineWorker going above and beyond the line of duty for a free tea care package. Link in bio.
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#covidkindness #staysafe #bepositive

Time Saving Tea Tips

Facebook:
Make #icedtea instantly and avoid the dreaded Tongue Burn with these #lifehacks. https://blog.theteasmith.com/tips-for-saving-time-with-tea/

Twitter:
Make #icedtea instantly and avoid the dreaded Tongue Burn with these #lifehacks. [shortened link]

Instagram:
Make #icedtea instantly and avoid the dreaded Tongue Burn with these #lifehacks. Link in bio.
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#DrinkWithSmith #tea #teatime #tealover #icetea #teaaddict #healthylifestyle

iced drinks on beach

Facebook: Savor the tastes of #summer with fruity #icedtea and yummy blended drinks. Visit every week for cool new flavors!

Twitter: Savor the tastes of #summer with fruity #icedtea and yummy blended drinks. Visit every week for cool new flavors!

Instagram: Savor the tastes of #summer with fruity #icedtea and yummy blended drinks. Visit every week for cool new flavors!
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#DrinkWithSmith #tea #teatime #tealover #icetea #teaaddict #foodporn #bubbletea


Blog Posts

I’ve written articles on everything from tea to small business marketing. It’s my passion to improve search engine rankings, provide useful knowledge, and spread warm fuzzies.

Tea Started Brewing Women’s Right to Vote

We are forever indebted to those tireless and steadfast activists for bringing us a step closer to equal rights. And of course, we’d like to thank our favorite beverage for its role in the suffragette movement.

person holding January calendar

Create Your Marketing Plan in 6 Simple Steps

It’s time to start strategizing for the next 12 months. While this may sound daunting, it’s just a matter of following a series of steps. Here’s how I do it for my small business clients.

beware of zombies sign in cafe

Survive the Apocalypse as a Small Business

In the past few weeks, every one of my clients has drastically changed the way they operate, whether they run a storefront, doctor’s office, or wholesale business. Here are some effective ways to make the most of challenging times.


Graphic Design

I’m a whiz with Adobe’s entire creative suite, including Photoshop and Illustrator.

Click previews above for full images.


Case Studies

I distill data into action to repeat wins and adapt programs for success. I recognize potential growth areas and create realistic paths to reach them.

man partying underwater in pool with drinks

See a Block as a Blessing

When my client was blocked from advertising on Facebook, we invented a method for increasing their audience rate organically by 20%.

mural of Guy Fawkes with storm troopers

Become One With Your Audience

Guerilla marketing and authentic content directly connected subject matter experts to potential decision makers better than traditional marketing channels.


Email Marketing

I interconnect emails, social media, and blog posts for average email open rates of 17-23% and click rates of 7-9%.

cup of tea with book

Women’s History Wins

Open Rate: 30.9%
Click Rate: 8.8%

Subject Line: Take 15% off herbals and learn how tea started the Suffragette Movement.

Pre-header: March is Women’s History and National Caffeine Awareness Month.

workers from Rohini and Gopaldhara Estates say thanks

Honor Everyday Heroes

Open Rate: 28.2%
Click Rate: 5.7%

Subject Line: Limited 1st Flush Darjeeling Is In! Thanks from the Rohini & Gopaldhara Estates.

Pre-header: VIDEOS: Effects of COVID on India’s tea workers. KMTV interviews Chief Leaf.

tea and chocolates

Taste Sweet Success

Open Rate: 25.1%
Click Rate: 10.1%

Subject Line: RSVP for Virtual Tea & Chocolates Pairing Event.

Pre-header: Spend Valentine’s Day with Us.

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